When a wishlist is enough
Use a wishlist when you have a set of exact products in mind and would be happy with any one of them.
Gift comparison
Gift Profile vs. wishlist
A wishlist is a list of exact products. A Gift Profile also shares your interests, sizes, style notes, and no-gos, alongside Personal Gift Picks and Cherry Picks.
Create your Gift ProfileTwo ways to help people shop for you
A wishlist answers “Which item?” A Gift Profile also gives shoppers your sizes, interests, and no-gos.
| What helps the shopper | Traditional wishlist | Cherry Gift Profile |
|---|---|---|
| Exact products | Usually the main focus. | Add Personal Gift Picks from different stores. |
| Interests and tastes | Sometimes included as a general note. | Add what you’re into now and the kinds of gifts you’d enjoy. |
| Sizes and no-gos | Often limited to notes attached to a list. | Add sizes, favorite colors, style notes, and no-gos. |
| More ideas to consider | Usually limited to the products already on the list. | Cherry Picks appear beside the gifts you add yourself. |
| Avoiding duplicate gifts | Availability varies by the wishlist service. | Other shoppers can see purchase marks without showing identity-specific details to the owner. |
| Room to choose | Shoppers mainly choose from the products provided. | People with your shared link can shop from your picks or use your profile to choose something else. |
When a Gift Profile is the better fit
Use a Gift Profile when friends could use your sizes, interests, style, or no-gos, and when you still want to be surprised.
Ready to make your own?
Put your preferences, Personal Gift Picks, and Cherry Picks in one Gift Profile.
Questions about Gift Profiles?
Can a Gift Profile include a wishlist?
A Cherry Gift Profile can hold Personal Gift Picks from different stores alongside your gift details and Cherry Picks.
When is a traditional wishlist enough?
A wishlist works well when you know the exact products you want and would be happy with any item on the list.
How does Cherry help keep gifts a surprise?
Other shoppers can see when a gift has been marked as purchased, while the profile owner does not see identity-specific purchase details.