Privacy Policy

Cherry helps people create a Gift Profile with gift ideas, personal picks, sizes, style notes, interests, and preferences. Profile owners can share a link, and shoppers can use that profile to choose gifts without revealing purchase details to the profile owner.

• Account details such as your name, email address, authentication provider, email verification state, and password credentials handled by Firebase Authentication.
• Gift Profile details such as wishlist items, product URLs, images, notes, sizes, fit preferences, favorite colors, avoided colors, hobbies, dislikes, device details, gift guidance, and optional profile basics like date of birth.
• Contact details you choose to add, such as phone number. Cherry stores phone matching data as a hashed match key for contact matching rather than publishing the number on your Gift Profile.
• Shopper activity such as purchase marks, unmark actions, retailer clicks, and guest-to-friend claim activity.
• Messages or requests you send to Cherry, including privacy, account, or support requests.

Cherry may collect device, browser, IP address, request, session, diagnostic, and product-interaction data needed to run the app, protect accounts, debug errors, measure launch readiness, and understand which product and recommendation flows are working.

• Create and secure accounts, sessions, and email verification.
• Build, save, personalize, and display Gift Profiles and picks.
• Generate and rank gift suggestions from the information you choose to save.
• Let owners share profiles and let shoppers mark gifts as purchased without spoiling the buyer identity for the owner.
• Match friends by verified email or hashed phone match data when that feature is used.
• Route shoppers to retailers, measure retailer clicks, prevent abuse, and improve app quality.

A shared Gift Profile can show the profile owner's public profile summary, preferences, gift notes, and product cards to anyone who can open the share link, depending on the owner's visibility settings. Do not add information to your profile that you would not want a link recipient to use for gift shopping.

Purchase marks are meant to help shoppers avoid duplicate gifts. They may be visible to other shoppers, but Cherry is designed to hide identity-specific purchase state from the profile owner.

Cherry uses service providers to host the app, authenticate users, store data, process product lookups, generate recommendations, send account emails, diagnose errors, and measure product usage. These providers are allowed to process information for Cherry's app operations.

When you open a retailer link, you leave Cherry and the retailer's own privacy policy applies. Retailer links may include affiliate information so Cherry can earn a commission at no extra cost to the shopper.

Cherry does not sell personal information. The MVP does not share personal information for cross-context behavioral advertising. Cherry uses cookies and similar storage for account sessions, guest shopping continuity, color-mode preference, and app security.

• You can choose what to save in your Gift Profile.
• You can remove gift picks or edit profile details where the app provides controls.
• You can ask Cherry to access, correct, or delete personal information associated with your account.
• If you receive a shared Gift Profile link, you can stop using the link or avoid adding shopper information.

Cherry keeps account, Gift Profile, friend, purchase mark, retailer click, and diagnostic records for as long as needed to provide the app, preserve shopper context, comply with legal obligations, resolve disputes, prevent abuse, and improve launch quality. Deletion requests are handled by removing or de-identifying information when legally and technically appropriate.

Cherry is a general-audience service and is not directed to children under 13. Do not use Cherry if you are under 13. If you believe a child under 13 provided personal information to Cherry, contact us so we can review and delete it where required.

Cherry uses access controls, authenticated sessions, Firebase security rules, hashed phone match data, and transport security to protect information. No online service can guarantee perfect security, so use a strong password and avoid saving sensitive details that are not needed for gift planning.

Cherry may update this policy as the MVP changes, especially as support, account deletion, visibility settings, analytics, and retailer integrations mature. Material updates will be reflected by changing the effective date on this page.

Questions or requests can be sent to support@cherrypicked.gifts.